At Luto, we usually interview adults (people aged 18 and over) on our projects. However, we sometimes work with children and young people, when the materials are aimed at this age group. This requires a slightly different style of interviewing and certain factors need to be taken into consideration before an interview can be conducted. […]

One to one interviews help us understand if health communications meet the needs of the people they are created for. They allow us to get direct feedback from ‘real people’. If something has not been understood during an interview, the interviewer can work to find out why – potential improvements could also be discussed. Luto have […]

Proof reading is an important tool that we use at Luto. Whether we’re working on developing a patient information leaflet or writing a study report, proof reading is key to producing high quality, error free work. If you need to proof your own or somebody else’s work, take a look at our ‘Top tips for […]

Writing and designing clear health information is what Luto is all about. We believe that producing clear, understandable information empowers the user. So when working on a document, we apply readability best practice and techniques that we have developed over many years of experience. There are a few simple things that you can do to […]