Improving Writing for Patients
On Wednesday 18th July our Co-founder and Academic Advisor, Professor Theo Raynor will be presenting a webinar on Improving Writing for Patients on behalf of The Organisation for Professionals In Regulatory Affairs (TOPRA).
The webinar will use multiple examples of good (and not so good) patient information to help those participating improve their writing for patients. If you do not routinely write for patients – equally, it will help you assess information written by others – does it meet patient need? Vital to writing well for patients is to test the information – can real people find and understand the information they need?
The webinar will also outline how best such ‘‘user testing’ can be carried out. So, whether you contribute to the writing of package leaflets, IFUs, risk management materials, informed consent forms or lay summaries (such as those for clinical trials) – this webinar will arm you with the golden rules that you need.
Theo practised as a hospital pharmacist before becoming inaugural Professor of Pharmacy Practice at Leeds in 2000. His 35 years of research has focussed on the need to improve the information people get about their medicines. Theo’s research has critically examined the impact of European legislation on patient leaflets, and how they are tested with the public – so called user testing. This led to the formation of spin-out company Luto Research now a leading and influential provider of user testing services internationally.
The synergies between the University of Leeds and Luto are the foundation of Theo’s recent research which has influenced policy in the UK, Europe, USA and Australia. Theo has advised the European Medicines Agency and the US Food and Drugs Administration. He has delivered invited plenaries across the world and has received a Lifetime Achievement Award from the Fédération Internationale Pharmaceutique (FIP).
If you would like to join the webinar, please visit the TOPRA website.