Celebrating health literacy month this October

Luto - Celebrating health literacy monthWe are excited to celebrate Health Literacy month which aims to promote the importance of understandable health information – during the month of October!

But what do we mean by the term ‘Health Literacy’? In its broadest sense, health literacy means people’s ability to obtain, understand and process basic health information – which in turn allows them to make informed decisions about healthcare. However, health literacy relates not only to patients themselves. It also relates to carers and health professionals ability to understand things such as medicine and instructions for medical devices.

In addition, a person’s health literacy affects them being able to find their way around the healthcare system, manage their own medicines and even provide relevant information to health professionals involved in their care. Maximising people’s health literacy has enormous value: improving health outcomes benefits not only the patient, but also ensures a more cost-effective and efficient healthcare system overall.

Users are at the heart of what we do

It has been shown through research that users who lack the ability to understand their health materials are more likely to have poorer health outcomes. Meeting the needs of the user through the provision of clear and understandable health materials is at the heart of what we do at Luto.

In order to achieve this, we believe it is vital to make sure we engage real people in testing health materials ‘ for example, through user testing and face-to-face interviews in order to improve accessibility in a meaningful way.

Join the celebrations

Luto will be showing our support throughout Health Literacy month on our blog and social media channels, with daily updates, quizzes, anagrams and talking points to raise awareness of the importance of clear communication in healthcare. Follow us on Twitter or LinkedIn for more.