Luto’s mission is to write and design great digital and traditional health communications, and then test them with real people to make sure the information meets their needs. Such healthcare information, whether on screen or paper, is critical to the success of health services in Europe, the US and beyond. Increasing complexity and costs mean that patients themselves play a central role in ensuring safe, effective and appropriate treatment. They cannot play this role without clear, usable and accessible information

Our experience

Our highly skilled and experienced team consists of a range of people, including: information design specialists, graphic designers, writers, medical information experts, nurses, pharmacists, psychologists, project managers, interviewers and academics. Our academic advisors are internationally recognised as leading health research in their specific fields. They are involved in every project and take a lead role in developing the methodology that defines our testing activities. It is a great team, with a wealth of experience. Together we’re proud to produce innovative and interesting communication materials.


Founded in 2004, Luto (Leeds University Testing Organisation) is a University of Leeds spin-out company. Our founder and academic advisor, Professor Theo Raynor, is a respected world leader in research and development of Consumer Medicines Information.

Our company has steadily grown since we started testing package information leaflets in 2004. We continue to maintain close connections with academia and incorporate the latest research into our services.


Luto works with a range of healthcare companies from small and medium-sized businesses to international pharmaceutical and medical device companies. We also contract our services and share our research with government organisations, regulators, industry trade bodies and charities.  Take a look at our case studies to find out more about the work we do.

We strive to understand our clients’ needs and deliver a service that reflects the best elements of price, quality, speed and expertise, something that keeps our customers coming back to us time after time.