Top tips for conducting 1:1 research interviews
One to one interviews help us understand if health communications meet the needs of the people they are created for. They allow us to get direct feedback from ‘real people’. If something has not been understood during an interview, the interviewer can work to find out why – potential improvements could also be discussed. Luto have conducted 1,000s of research interviews over the years – here are some of our top tips for successful interviewing.