Latest News

Dress to impress: Why choose made-to-measure research?

Imagine this scenario – you’ve got a big event coming up, you want to be the centre of attention and you need to dress to impress. You make a trip to your local suit shop, pick out your favourite suit, try it on and the shop assistant tells you “You look great, this suit was […]

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Top tips for selecting a target population group for your user testing study

Here at Luto, we conduct studies on behalf of our clients to find out whether different types of health communications meet individual’s needs. The types of studies we conduct depend on the product or information that we are testing – and the particular feedback needed by the client. We typically recruit two types of participants: […]

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Clinical Trial Results for Laypersons – Practical experiences, examples and plans

Earlier this year our co-founder and academic advisor, Professor Theo Raynor presented work on lay summary testing at the Joint EFGCP-EFPIA Workshop on Communicating Clinical Trial Results to Meet Public Needs. The event took place in Brussels where Theo also participated in a panel discussion ‘How to prepare Europe for Lay Summaries’. Clinical Trial Results for Laypersons – Practical experiences, examples and plans provides […]

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Denise cycles from Lands End to John o’Groats in aid of the MS Society

After months of training my epic ride across Britain is finally here. Between the 9th and 18th of September 2017, I will be taking on Britain’s world famous long-distance cycle challenge. Riding 969 miles from the most south westerly point of Cornwall (Land’s End) to the most easterly tip of Scotland (John O’Groats) in aid […]

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Patient centricity – Breaking down the buzz word

“Patient centricity” has become a buzz word in the healthcare community in 2017, but what does it actually mean? Although the name may not be user friendly, the idea itself is all about the user. Patient centricity is about engaging patients and involving them in the development of healthcare services and treatments, to make sure […]

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Get user insight – Luto’s usability testing lab

Engaging with users of your products and services early in the design process will help you respond to their real needs whilst saving you time and money.  In addition, getting insight from user research is key to creating safe and effective products and services.  Whilst this activity is not always factored in at the start […]

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Health Information Week – 3rd to 9th July

Health Information Week is a multi-sector campaign which focuses on promoting high-quality health resources which are available to the public. This campaign encourages partnership across sectors, benefiting both staff and the public by raising awareness of the resources that are available to them. How can you get involved in Health Information Week? Show your support […]

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Join us at DIA Chicago this June

Luto is proud to announce that we will be attending the DIA (Drug Information Association) annual meeting, themed ‘Driving Insights to Action’ – held between 19th and 22nd June in Chicago. DIA is the premier annual meeting for Life Sciences Professionals, designed to foster the international exchange of actionable insights to improve health globally through […]

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Top tips for conducting 1:1 research interviews

One to one interviews help us understand if health communications meet the needs of the people they are created for. They allow us to get direct feedback from ‘real people’. If something has not been understood during an interview, the interviewer can work to find out why – potential improvements could also be discussed. Luto have […]

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Involving Users in Developing Health Information

We are pleased to inform you of our involvement in the upcoming Patient Information Forum (PIF) event on ‘Involving Users in Developing Health Information’, which will take place on Wednesday 17th May 2017 in London. The event offers health information professionals the chance to network with other delegates whilst providing practical case studies and learning opportunities. […]

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Lay Person Summaries – What do patients really want and need?

On Tuesday 2nd May our co-founder and academic advisor, Professor Theo Raynor will be presenting work on lay summary testing at the Joint EFGCP-EFPIA Workshop on Communicating Clinical Trial Results to Meet Public Needs. The event will take place in Brussels where Theo will also be participating in a panel discussion ‘How to prepare Europe for Lay […]

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Top tips for proof reading documents

Proof reading is an important tool that we use at Luto. Whether we’re working on developing a patient information leaflet or writing a study report, proof reading is key to producing high quality, error free work. If you need to proof your own or somebody else’s work, take a look at our ‘Top tips for […]

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Say hello in Glasgow and join us at the DIA Euro-Meeting 2017

Come and meet the Luto team at DIA Euro-Meeting in Glasgow. It’s a three-day event running from 29th to 31st March, attracting over 2500 attendees and more than 500 healthcare companies. You’ll find us on stand F22, come and say hello. See how we can help you make your health information clear and engage your […]

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Patient Safety Awareness Week: March 12th to 18th 2017

This month sees the return of Patient Safety Awareness Week. Founded by the not-for-profit organisation ‘The National Patient Safety Foundation’, the event provides the opportunity to engage with healthcare professionals and patients to highlight the importance of patient safety and help spread this message. As a leading health communications and testing company, patient safety is […]

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Top tips for writing clear information

Writing and designing clear health information is what Luto is all about. We believe that producing clear, understandable information empowers the user. So when working on a document, we apply readability best practice and techniques that we have developed over many years of experience. There are a few simple things that you can do to […]

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Meet the Luto Team at DIA Euro-Meeting in Glasgow this March

The Luto Team will be attending the DIA Euro-Meeting in Glasgow from the 29th to 31st March. It’s an ‘intense and stimulating’ three-day event, attracting over 2500 attendees and more than 500 companies, including Bayer, Novartis, Pfizer, GSK, Merck Serono and Novo Nordisk, not to mention the FDA Regulatory Services and the EMA amongst other […]

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Top tips for recruiting the public for your research project

Here at Luto, our Project Assistants are often responsible for recruiting members of the general public to take part in our studies. Our studies may be in the form of face-to-face interviews or a survey, to see whether different types of health communications meet individual’s needs. Depending upon the kind of study, there might be […]

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Cochrane Library health communication priorities

‘Doctors, clinicians and health professionals are not speaking in a voice that can be understood, especially by marginalised groups’. The Cochrane Collaboration is a global, independent, not-for-profit organisation based in Australia, dedicated to producing up-to-date, accurate information about health policy and healthcare. Their high quality reviews are used internationally to deliver best practice, not only […]

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TOPRA launches new Product Information special interest group

Luto’s co-founder and academic advisor, Professor Theo Raynor recently became a member of the newly formed TOPRA group on Product Information launched in November 2016 at a meeting at their office in London, pictured right.  The group will: provide opportunities to share regulatory knowledge relating to product information across the drug product life cycle via TOPRA, collectively voice […]

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Risk Evaluation & Mitigation Strategies Summit 26th and 27th January

We will be attending the 9th Risk Evaluation & Mitigation Strategies Summit in Arlington, Virginia on the 26th and 27th of this month, the same week President Trump will be sworn into office, so it should be an exciting time to be in Washington! REMS 2017 will feature over thirty speakers from industry, patient advocacy […]

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A warm welcome to Irfan Khalid

Please join us in welcoming a new arrival to our team, Irfan Khalid, who started with us in November 2016 as a Project Assistant. We thought we would ask some searching questions to find out what makes Irfan tick. Q: You have a degree in Biomedical Science and a Masters in Cancer Pharmacology, can you […]

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Do the numbers stack up? Getting to the heart of the matter with statins

Professor Theo Raynor, co-founder and academic advisor to Luto Research supported a recently published study by Lead Author Rebecca Dickinson titled, Providing additional information about the benefits of statins in a leaflet for patients with coronary heart disease: a qualitative study of the impact on attitudes and beliefs.  The study formed part of Rebecca’s PhD and was co-funded […]

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Pharma and tech create innovative solutions

Verily Life Sciences, an offshoot of Google’s parent company Alphabet, is no stranger to health tech. The company is also known for its ambitious projects, which to date include a smart contact lens to monitor blood sugar levels, and a wearable that aims to detect the early onset of certain cancers. And this year we’ve […]

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Reverse Advent Calendar Appeal 2016

For the majority of people, Christmas is a welcome celebration that is embraced with open arms. However, for others the festive season can be a bleak prospect and many will face waking up on Christmas Day feeling hungry and hopeless. Whilst flicking through Facebook one evening, I came across a post for a reverse advent calendar. […]

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1-7 December 2016 is Crohn’s and Colitis Awareness Week!

Crohn’s and Colitis are often described as the ‘invisible illness’.  Every 30 minutes someone in the UK is diagnosed with Crohn’s disease or Ulcerative Colitis (the two main forms of Irritable Bowel Disease (IBD)).  Our mission is to make health information clear and underline the importance of using medicines properly for people with long-term illnesses. […]

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Taking silliness very seriously – Christmas Jumper Day 2016

On Thursday 15th December my colleagues and I at Luto will be putting on our warmest, wackiest and most wonderful festive woollies to raise money for this year’s Save the Children’s Christmas Jumper Day appeal. Silliness is set to sweep the nation as millions of people up and down the country donate £2 to sport […]

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Why we are using the wrong language

Professor Theo Raynor – Communicating benefit and harm information. Lecture starts at 4:10 on the video clip The EU ‘Risk Communication on Medicines Workshop’ held in Madrid on 16th and 17th June brought together pharmacovigilance and communication experts from national medicines agencies, and representatives from the World Health Organisation, European Medicines Agency, academia, patients, consumers, and […]

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