Latest News

Results from Luto collaboration with Merck on User Testing of a Clinical Trial Lay Summary to be shared at ICCH & HARC today

Laurie Myers from Merck will be joining the list of expert speakers at this week’s joint meeting of the “International Conference on Communication in Healthcare” and “Health Literacy Annual Research Conference” in Baltimore, USA. Laurie will be presenting a session on: Clinical Trial Results Summary for Laypersons – a user testing study as part of […]

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Luto newsletter – news, views and cycling shoes

We’ve been busy over the past few months helping clients implement the EU guidance on lay summaries for clinical trials. So our September newsletter is focused on this topic. If this is something you’re working on, then I hope you’ll find this interesting. You’ll also find a short video about health literacy. It’s an ideal […]

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Celebrating health literacy month this October

We are excited to celebrate Health Literacy month – which aims to promote the importance of understandable health information – during the month of October! But what do we mean by the term ‘Health Literacy’? In its broadest sense, health literacy means people’s ability to obtain, understand and process basic health information – which in […]

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Top tips for one to one interviews with children and young people

At Luto, we usually interview adults (people aged 18 and over) on our projects. However, we sometimes work with children and young people, when the materials are aimed at this age group. This requires a slightly different style of interviewing and certain factors need to be taken into consideration before an interview can be conducted. […]

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Clinical Trial Results for Laypersons – Practical experiences, examples and plans

Earlier this year our co-founder and academic advisor, Professor Theo Raynor presented work on lay summary testing at the Joint EFGCP-EFPIA Workshop on Communicating Clinical Trial Results to Meet Public Needs. The event took place in Brussels where Theo also participated in a panel discussion ‘How to prepare Europe for Lay Summaries’. Clinical Trial Results for Laypersons – Practical experiences, examples and plans provides […]

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Dress to impress: Why choose made-to-measure research?

Imagine this scenario – you’ve got a big event coming up, you want to be the centre of attention and you need to dress to impress. You make a trip to your local suit shop, pick out your favourite suit, try it on and the shop assistant tells you “You look great, this suit was […]

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Top tips for selecting a target population group for your user testing study

Here at Luto, we conduct studies on behalf of our clients to find out whether different types of health communications meet individual’s needs. The types of studies we conduct depend on the product or information that we are testing – and the particular feedback needed by the client. We typically recruit two types of participants: […]

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Denise cycles from Lands End to John o’Groats in aid of the MS Society

After months of training my epic ride across Britain is finally here. Between the 9th and 18th of September 2017, I will be taking on Britain’s world famous long-distance cycle challenge. Riding 969 miles from the most south westerly point of Cornwall (Land’s End) to the most easterly tip of Scotland (John O’Groats) in aid […]

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Patient centricity – Breaking down the buzz word

“Patient centricity” has become a buzz word in the healthcare community in 2017, but what does it actually mean? Although the name may not be user friendly, the idea itself is all about the user. Patient centricity is about engaging patients and involving them in the development of healthcare services and treatments, to make sure […]

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Get user insight – Luto’s usability testing lab

Engaging with users of your products and services early in the design process will help you respond to their real needs whilst saving you time and money.  In addition, getting insight from user research is key to creating safe and effective products and services.  Whilst this activity is not always factored in at the start […]

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Health Information Week – 3rd to 9th July

Health Information Week is a multi-sector campaign which focuses on promoting high-quality health resources which are available to the public. This campaign encourages partnership across sectors, benefiting both staff and the public by raising awareness of the resources that are available to them. How can you get involved in Health Information Week? Show your support […]

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Join us at DIA Chicago this June

Luto is proud to announce that we will be attending the DIA (Drug Information Association) annual meeting, themed ‘Driving Insights to Action’ – held between 19th and 22nd June in Chicago. DIA is the premier annual meeting for Life Sciences Professionals, designed to foster the international exchange of actionable insights to improve health globally through […]

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Top tips for conducting one to one research interviews

One to one interviews help us understand if health communications meet the needs of the people they are created for. They allow us to get direct feedback from ‘real people’. If something has not been understood during an interview, the interviewer can work to find out why – potential improvements could also be discussed. Luto have […]

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Involving Users in Developing Health Information

We are pleased to inform you of our involvement in the upcoming Patient Information Forum (PIF) event on ‘Involving Users in Developing Health Information’, which will take place on Wednesday 17th May 2017 in London. The event offers health information professionals the chance to network with other delegates whilst providing practical case studies and learning opportunities. […]

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Lay Person Summaries – What do patients really want and need?

On Tuesday 2nd May our co-founder and academic advisor, Professor Theo Raynor will be presenting work on lay summary testing at the Joint EFGCP-EFPIA Workshop on Communicating Clinical Trial Results to Meet Public Needs. The event will take place in Brussels where Theo will also be participating in a panel discussion ‘How to prepare Europe for Lay […]

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Top tips for proof reading documents

Proof reading is an important tool that we use at Luto. Whether we’re working on developing a patient information leaflet or writing a study report, proof reading is key to producing high quality, error free work. If you need to proof your own or somebody else’s work, take a look at our ‘Top tips for […]

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Say hello in Glasgow and join us at the DIA Euro-Meeting 2017

Come and meet the Luto team at DIA Euro-Meeting in Glasgow. It’s a three-day event running from 29th to 31st March, attracting over 2500 attendees and more than 500 healthcare companies. You’ll find us on stand F22, come and say hello. See how we can help you make your health information clear and engage your […]

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Patient Safety Awareness Week: March 12th to 18th 2017

This month sees the return of Patient Safety Awareness Week. Founded by the not-for-profit organisation ‘The National Patient Safety Foundation’, the event provides the opportunity to engage with healthcare professionals and patients to highlight the importance of patient safety and help spread this message. As a leading health communications and testing company, patient safety is […]

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Top tips for writing clear information

Writing and designing clear health information is what Luto is all about. We believe that producing clear, understandable information empowers the user. So when working on a document, we apply readability best practice and techniques that we have developed over many years of experience. There are a few simple things that you can do to […]

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Meet the Luto Team at DIA Euro-Meeting in Glasgow this March

The Luto Team will be attending the DIA Euro-Meeting in Glasgow from the 29th to 31st March. It’s an ‘intense and stimulating’ three-day event, attracting over 2500 attendees and more than 500 companies, including Bayer, Novartis, Pfizer, GSK, Merck Serono and Novo Nordisk, not to mention the FDA Regulatory Services and the EMA amongst other […]

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Top tips for recruiting the public for your research project

Here at Luto, our Project Assistants are often responsible for recruiting members of the general public to take part in our studies. Our studies may be in the form of face-to-face interviews or a survey, to see whether different types of health communications meet individual’s needs. Depending upon the kind of study, there might be […]

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Cochrane Library health communication priorities

‘Doctors, clinicians and health professionals are not speaking in a voice that can be understood, especially by marginalised groups’. The Cochrane Collaboration is a global, independent, not-for-profit organisation based in Australia, dedicated to producing up-to-date, accurate information about health policy and healthcare. Their high quality reviews are used internationally to deliver best practice, not only […]

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TOPRA launches new Product Information special interest group

Luto’s co-founder and academic advisor, Professor Theo Raynor recently became a member of the newly formed TOPRA group on Product Information launched in November 2016 at a meeting at their office in London, pictured right.  The group will: provide opportunities to share regulatory knowledge relating to product information across the drug product life cycle via TOPRA, collectively voice […]

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Risk Evaluation & Mitigation Strategies Summit 26th and 27th January

We will be attending the 9th Risk Evaluation & Mitigation Strategies Summit in Arlington, Virginia on the 26th and 27th of this month, the same week President Trump will be sworn into office, so it should be an exciting time to be in Washington! REMS 2017 will feature over thirty speakers from industry, patient advocacy […]

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A warm welcome to Irfan Khalid

Please join us in welcoming a new arrival to our team, Irfan Khalid, who started with us in November 2016 as a Project Assistant. We thought we would ask some searching questions to find out what makes Irfan tick. Q: You have a degree in Biomedical Science and a Masters in Cancer Pharmacology, can you […]

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Do the numbers stack up? Getting to the heart of the matter with statins

Professor Theo Raynor, co-founder and academic advisor to Luto Research supported a recently published study by Lead Author Rebecca Dickinson titled, Providing additional information about the benefits of statins in a leaflet for patients with coronary heart disease: a qualitative study of the impact on attitudes and beliefs.  The study formed part of Rebecca’s PhD and was co-funded […]

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Pharma and tech create innovative solutions

Verily Life Sciences, an offshoot of Google’s parent company Alphabet, is no stranger to health tech. The company is also known for its ambitious projects, which to date include a smart contact lens to monitor blood sugar levels, and a wearable that aims to detect the early onset of certain cancers. And this year we’ve […]

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Reverse Advent Calendar Appeal 2016

For the majority of people, Christmas is a welcome celebration that is embraced with open arms. However, for others the festive season can be a bleak prospect and many will face waking up on Christmas Day feeling hungry and hopeless. Whilst flicking through Facebook one evening, I came across a post for a reverse advent calendar. […]

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1-7 December 2016 is Crohn’s and Colitis Awareness Week!

Crohn’s and Colitis are often described as the ‘invisible illness’.  Every 30 minutes someone in the UK is diagnosed with Crohn’s disease or Ulcerative Colitis (the two main forms of Irritable Bowel Disease (IBD)).  Our mission is to make health information clear and underline the importance of using medicines properly for people with long-term illnesses. […]

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Taking silliness very seriously – Christmas Jumper Day 2016

On Thursday 15th December my colleagues and I at Luto will be putting on our warmest, wackiest and most wonderful festive woollies to raise money for this year’s Save the Children’s Christmas Jumper Day appeal. Silliness is set to sweep the nation as millions of people up and down the country donate £2 to sport […]

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Why we are using the wrong language

Professor Theo Raynor – Communicating benefit and harm information. Lecture starts at 4:10 on the video clip The EU ‘Risk Communication on Medicines Workshop’ held in Madrid on 16th and 17th June brought together pharmacovigilance and communication experts from national medicines agencies, and representatives from the World Health Organisation, European Medicines Agency, academia, patients, consumers, and […]

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Luto testing feeds into EMA consultation

Prof Theo Raynor, co-founder and academic advisor to Luto Research responded to 2 recent European Medicines Agency consultations – related to the safety monitoring of medicines (called ‘pharmacovigilance’). Both consultations related to the ‘Risk Management Plan’ which companies have to prepare for all licensed medicines. Prof Raynor’s comments relate specifically to the lay summary of […]

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Patient Information Leaflet ‘Shortcomings’ Report Published

European Union guidance on patient information leaflets (PILs) should include more principles of good information design, and allow for more flexibility in the template for such leaflets. In addition, there should be more input from patients through making ‘user testing’ more iterative, and more care is needed when translating tested leaflets, so that the lay […]

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Join us at the DIA Annual EuroMeeting 6th to 8th April in Hamburg

Luto will be exhibiting at the DIA Annual EuroMeeting which brings stakeholders together to collaborate on when, where and how innovation leads to advances in health care product development.   Professor Theo Raynor, Co-founder and Academic Advisor to Luto will be joining the list of expert speakers during the meeting where you can hear his […]

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Luto support development of educational toolbox on medicines R & D

The European Patients’ Academy (EUPATI) today announced the launch of its new online Toolbox on Medicines Research & Development. The toolbox is available to European patient groups, patient advocates and anyone who is interested in learning more about the medicines research and development (R&D) process. It allows users to freely discover, adapt, and share materials. […]

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Join us at Compamed 16th – 19th November in Düsseldorf

Join us at Compamed, the international meeting point for the supplier market of the ‘med-tech’ industry in Düsseldorf this November. Come and say hello and take a break over coffee with us, you’ll find us in hall 8a on stand R21.  You can also recharge your phone and pick up one of our trade fair survival kits! Got a busy schedule? Make sure we don’t miss […]

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Health Literacy, reducing inequalities and universal precautions

The UCL Institute of Health Equity, led by Professor Sir Michael Marmot has produced a practice resource ‘Improving health literacy to reduce health inequalities’. Our co-founder and academic advisor Professor Theo Raynor was one of a number of experts invited to input into the report, and he outlines here the key messages for him from […]

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Luto newsletter – How clear is your health information?

Luto now provides an even stronger service offering so we’ve put together our first newsletter as a way to tell people about our latest developments. In this first edition, we include a case study on our project with Macmillan Cancer Support, to review and refine the charity’s cancer information booklets. We also welcome Steven our new […]

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Because locations MATTER: Luto launches US office

Luto have finally put roots down in the US and opened our first office within the MATTER community. MATTER is an innovative space which brings together entrepreneurs and industry leaders from a range of fields – including healthcare, IT, medical devices, diagnostics and biopharma – who are passionate about creating products and services that advance the healthcare […]

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Expert input to FDA on Risk Evaluation and Mitigation Strategies (REMS)

A key aim of any research should be to have practical impact – Theo Raynor’s 35 years of research into promoting good consumer medicines information has impacted on policy and practice in the UK and the wider European Union, through input into the European Parliament and the European Medicines Agency. This has been both from an […]

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‘It’s all there in black and white’ – or is it? Improving medicines labelling

Research on the labelling of over-the-counter medicines has been published in the international journal ‘Health Expectations’ with the support of Luto. This is the work of PhD candidate Vivien Tong from the University of Sydney – with one of the co-authors being Professor Theo Raynor, co-founder and academic advisor to Luto. The paper described preliminary […]

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Focusing our sights on eye tracking technology

Luto’s new recruits bring with them a wealth of experience in engineering, eye tracking and human factors. Combined with our academic links, this strengthens our service offering within the eye tracking area. Eye tracking adds an extra dimension to our research capabilities and allows clients to understand how people interact with their information materials or […]

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Luto awards winning poster to BHF – Empowering people through film

The PiF conference was a pleasure to attend as usual – enthusiastic speakers and equally enthusiastic delegates. Early on Sue Farringdon mentioned the NHS ‘Five Year Forward View’ and this made me reflect on my personal ’35 Year Backward View’ – of the amazing development of the field of patient information during my professional life. […]

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Increasing use of QR codes for medicine information

As smartphone use continues to increase, access to the internet via a mobile device has overtaken that of desktop PC’s. This means that QR codes now present an opportunity for Pharmaceutical companies to provide patients and health professionals with additional supporting information that they can access electronically anywhere via their smartphone. As a result of an increased […]

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Introducing Steven Daglish: Engineering a course for medical device success

Luto’s latest new recruit Project Manager Steven Daglish is perfectly placed to help ensure that the latest medical devices fully meet the needs and requirements of end users and patients. With a background in engineering and a previous role with a UK charity, Steven has the technical knowledge and expertise to communicate and build upon […]

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Join Luto at the DIA 51st Annual Meeting this June

Luto will be exhibiting at the DIA 51st Annual Meeting in Washington from 15th to 17th June. The team will be delighted to welcome new and existing customers to our stand #1213 (you can find us on the floor plan). The DIA Annual Meeting is the largest multidisciplinary event that brings together a global network of life sciences professionals; helping to […]

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New drug driving law comes into force

From 2 March 2015 there will be a new drug driving law in England and Wales. This means it will be illegal to drive: with certain illegal drugs in your blood, even if you’re not unfit to drive with certain levels of some legal drugs in your blood, if it has affected your driving, or […]

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Join Luto at the DIA Annual Euromeeting and Clinical Forum this April

Luto will be exhibiting at the DIA Annual EuroMeeting and Clinical Forum in Paris from 13th to 15th April. The team will be delighted to welcome new and existing customers to our stand on Level 2 of the Exhibition Hall – Stand 2.D21. Professor Theo Raynor, Co-founder and Academic Advisor to Luto will be joining […]

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Let them eat cake!

In August 2014 we had our 10th birthday and throughout the coming year we’re asking our customers and volunteers to help us celebrate by baking a cake and having a party in honour of our first decade. Luto’s Universal Birthday party kit We’ll be sending people one of our hand crafted birthday boxes which contain Luto’s Universal birthday […]

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The Health Literacy Group UK one day seminar

In the 10 years since Luto was founded, the profile of Health Literacy as a health service priority has grown and grown. Making health information materials more accessible and understandable is at the heart of Luto’s work, and at this seminar in Leeds, Theo Raynor the company’s co-founder and academic advisor, will use better information […]

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Seeing red!

We’ll be joining the British Heart Foundation’s WEAR IT. BEAT IT. campaign in their fight against heart disease on Friday 6th February donning scarlet shirts and socks (and who knows whatever else), cooking up a collection of crimson bakes and getting just a little bit competitive with the team Luto big red quiz (create your […]

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Health innovation – Bone china

Whilst our colleagues are busy at COMPAMED this week we’ve been exploring some of the amazing health technology innovations being showcased this year. 3D printing is hitting the headlines in health innovation and we were interested to hear about a whole new take on the notion of ceramics. Scientists in Berlin have developed ceramic materials […]

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Design and process – creating Luto’s new animation

We’re really delighted with our new animation that aims to give insight into how we help organisations to overcome the challenges associated with creating clear health information. We asked Kris, our animator on this project, to share some of his thoughts about the design and process that we used to create the piece. The design […]

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World Usability Day 2014

It’s all about engagement Usability permeates many aspects of healthcare, from developing and using new technology and drugs, to patients learning to use a new medical device. Products, and the instructions that accompany them, need to be accessible, understandable and usable – designed with the end-user in mind. Theoretically, anyone should be able to use […]

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Join Luto at COMPAMED 2014

In November Luto will be exhibiting at COMPAMED 2014 which forms part of MEDICA – the world’s largest medical trade fair. The Luto team will be showcasing the services we offer to industry, and would be delighted to welcome all visitors to Stand R21 in Hall 8a. So you know exactly where to find us, our […]

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Luto founder given a lifetime achievement award

Professor Theo Raynor, who co-founded Luto research in 2004 and continues to play a large role in the company as academic advisor, was given a Lifetime Achievement Award by the Royal Pharmaceutical Society at a recent ceremony at the Birmingham International Convention Centre. The nomination records that Theo has pioneered innovative, patient centered research in […]

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Risk Management Plan Lay Summary User Testing presented in London

Professor Theo Raynor, co-founder and academic advisor to Luto recently presented preliminary results of the user testing of Risk Management Plan (RMP) lay summaries at the DIA 8th European Medical Information and Communications conference. This was part of a session he had helped organise called “Information to patients in the European Union”. The session was […]

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Cyclists follow Luto on their journey from Leeds to Paris

The Tour de France is the world’s largest annual sporting event. As a keen cyclist I’m very excited that this year, the 101st Tour de France is coming to my local area and starting in Yorkshire – the 20th Grand Départ to be held outside of France since the Tour began in 1903. The first […]

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Risk Management Plan lay summaries – are they fit for purpose?

Luto co-founder and academic advisor, Professor Theo Raynor had the opportunity to present his thoughts on the new Risk Management Plan lay summaries at two recent DIA events; the Annual Euro Meeting in Vienna and the European Forum for QPPV in London. In Vienna, Theo gave a ‘temperature check’ on the lay summaries, based on […]

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Patient power: 2014 Patient Information Forum conference

Luto launches unique User Testing service for NHS Trusts and Charities I recently attended the Patient Information Forum’s annual conference in Birmingham along with two other members of the Luto team. This year’s conference was entitled ‘Information and support: putting patients truly at the centre of healthcare’. Patients are a fundamental part of Luto’s work […]

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Luto supports NHS England workshop on medicines taking

Patients and carers recruited by Luto played a key role in a recent workshop ‘Making medicines‑taking a better experience’. They featured in the report of the workshop on the NHS England website which is available to read here. There were 5 key themes generated by the patients and carers during the workshop, including the provision of better […]

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Luto facilitates future development of over-the-counter medicines information

During the summer of 2013, Luto had the pleasure of welcoming Vivien Tong, a PhD candidate from the Faculty of Pharmacy at The University of Sydney into our company. In a collaboration brought about by the Worldwide Universities Network (WUN), Vivien is jointly supervised by Associate Professor Parisa Aslani (The University of Sydney) and Professor […]

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Case Study: Creating instructions for use that are ‘Easy Peezy’

Early in 2014, Luto had the pleasure of working on a set of new instructions for a medical device called ‘Peezy’. Peezy, previous winner of the 2009 Design Week Awards ‘Best in Show’ honour, was created by Forte Medical and is a device that aids the user in giving a midstream urine sample. Obtaining good midstream urine […]

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Patient information leaflets – Clarkson shares his thoughts

Jeremy Clarkson has taken a pop at patient information leaflets in The Sun newspaper. He has a point, writes Professor Theo Raynor, and pharmacists must not be complacent about their usefulness. Clarkson’s piece was headed “Warned off pill popping”, and referred to a patient information leaflet his mother had been given. The language used, such as describing […]

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Luto 2013 Customer Satisfaction Survey Results

2013 saw the introduction of a new electronic, Customer Satisfaction Survey at Luto. The survey is sent out to each of our clients at the end of a project and is a quick and easy way for us to gain valuable feedback. The feedback received is used to help us continually improve the services we […]

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Happy holidays!

Christmas is about friends, family and loved ones. It’s all about bringing people closer to you. These days, our world is connected more than ever, something which is close to Luto’s heart and something we’re very proud of: our clients come from all corners of the globe. With this in mind, the inspiration for our […]

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Luto launches new website

A few things have changed at Luto today. Our team has worked their magic on our new website. After months of planning it is finally live, we hope you like it. That’s not the only new thing either. We’ve also been busy refreshing our brand identity too. We developed our new site using the same […]

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Medicines for older people

By 2050, it is estimated that 30% of the total population will be aged 65 or older. Older people often have more than one illness and can be taking multiple medicines. The treatment needs of older people are different to younger people. The older someone gets, the more these differences can have an effect: older […]

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Professor Theo Raynor invited to give the Rennebohm Lectures in USA

Professor Theo Raynor has been invited to give the prestigious Rennebohm Lectures at the University of Wisconsin at Madison, in November this year. The lectures have been running since 1955, when they were established by Oscar Rennebohm, a pharmacist who served as State Governor in the 1940s and established a foundation at the University. This […]

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