What we do

  • Write & Design

    Luto are experts in writing and designing clear health communications. Our evidenced based approach and unique ‘Audience Design’ service means that users will find your communications easier to use.  

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  • Study

    Let us help you understand how users interact with your communications or device. We offer a range of study methods and tools. Our academic links mean that we can design any study to meet your needs.  

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Luto was formed in 2004 from a research team at the University of Leeds

We specialise in producing user friendly communications through good information design.

Founded in 2004, Luto (Leeds University Testing Organisation) is a University of Leeds spin-out company. Our founder and academic advisor, Professor Theo Raynor, is a respected world leader in research and development of Consumer Medicines Information.

Our company has steadily grown since we started testing package information leaflets in 2004. We continue to maintain close connections with academia and incorporate the latest research into our services.

Luto 10 birthday celebrations